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Characters matter: How narratives shape affective responses to risk communication.

著者 Shanahan EA , Reinhold AM , Raile ED , Poole GC , Ready RC , Izurieta C , McEvoy J , Bergmann NT , King H
PLoS One.2019 ; 14(12):e0225968.
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Whereas scientists depend on the language of probability to relay information about hazards, risk communication may be more effective when embedding scientific information in narratives. The persuasive power of narratives is theorized to reside, in part, in narrative transportation.
PMID: 31815957 [PubMed - in process]
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